13 March 2020
After careful consideration and in discussion with our partners, BIFMA and theMART have made the decision to postpone the inaugural Confluence ChicagoTM to NeoCon 2021. Confluence, a multidisciplinary design
ideas platform was originally scheduled to occur in conjunction with NeoCon 2020 in June. Confluence will now launch in tandem with NeoCon 2021, June 14-16.
"Growing concerns over the novel coronavirus (COVID-19) have interfered with
our ability to plan, market, and execute this event in the way it deserves, especially in its debut year, "stated Myron Maurer, COO of theMART. Tom Reardon, Executive Director of BIFMA, added "We wholeheartedly believe in Confluence's mission
to extend the conversations surrounding and celebrating design and look forward to continuing our collaboration with our Confluence partners in 2021."
Confluence is the result of a process that began in mid-2016, when BIFMA commissioned research to better understand the characteristics of dynamic and compelling trade event experiences, and to gain insights into the future direction of trade shows.
Confluence seeks to blend what we knew with what we learned. Confluence:
- brings the right people together in unexpected ways
- offers a sense of discovery and inspiration,
- incorporates opportunities for respite and connection with others, and
- does so in non-commercial ways.
Critical to Confluence is how it supports NeoCon, the existing industry product-centered trade show. Confluence is an adjacent platform that is highly experiential and targets a broader audience of all design-loving professionals. BIFMA is pleased to
partner with NeoCon and theMart in bringing Confluence Chicago to life in June 2021.
Visit the Confluence website for more information